Elite Blog Academy: My honest review

I'm paid via affiliate links below. More here.

Update: On December 8, 2020 Elite Blog Academy was rolled into a new monthly membership called ACTIVATE. Therefore, this review is no longer relevant. I have kept it here for reference only.

As an existing EBA member, I received one month’s access to ACTIVATE in January of 2021. While I did explore, one month was not enough time for a full evaluation. I did not opt to pay the monthly fee for a monthly subscription going forward. As such, I can’t offer a recommendation one way or the other.

I bought Elite Blog Academy (EBA) in 2014. It came with lifetime access so I have kept up with the revisions.

What does Elite Blog Academy teach?

How to use a blog to build an online business.

Who is it best for?

Someone willing to roll up their sleeves and dig in. The course will take months to work through. Think of it like a college course. It’s a solid framework, but there are many moving parts.

What method of making money online does it teach?

Digital products. Ads are mentioned but not a focus.

Are there success stories?

Yes. Scroll down the the Success Stories section here.

When is Elite Blog Academy open?

It opens once a year, for 5 days, in late February or early March.

How much does it cost?

In early 2020, it started at $1100. Future updates are included.

Are there incidental costs?

Yes. Many tools and services are recommended in EBA. Plan to spend at least a few extra hundred dollars on incidentals.

How to get a taste

Ruth has created several resources that will give you a taste of her style. All of them are free in exchange for your email address:

Who made it & are they qualified to teach it?

Ruth Soukup is a blogger, author and podcaster. She has built her blog into a 7-figure business. She is qualified.


Office hours. Ruth holds regular office hours on Zoom, a great place to get your questions answered. Watching replays of previous office hours is valuable too. Especially check out the extra trainings done during Spring 2020.

Community. EBA’s built-in community (Facebook Group) is valuable. It gives you a chance to ask questions, get ideas, share ideas, ask for advice, get support, provide encouragement and interact with other bloggers who “get” you.

Bonuses. In version 4.0, the bonuses definitely add more value. As I mentioned earlier, they provide in-depth information about specific topics.

Q&A videos. Each unit includes a video of Ruth answering questions from real students. The dialogue is helpful and informative.

Success stories. Ruth is knowledgeable and has clearly experienced a lot of success. Many of her students have experienced success too (scroll down to see stories). In other words, the program can, and has, worked.

Organized information. As is typical with courses like this, much of the material can be found for free online if you’re willing to hunt. EBA will give you a jumpstart.

Packaged well. EBA has a clean and simple interface. Getting around is easy and straightforward.

Access to any future versions. You’ll have “lifetime access for the life of the EBA course.”


Stringent return policy. Don’t purchase EBA with the intention of “checking it out” and getting your money back if it’s not for you. You must prove you completed the entire course before a refund will be issued. To read the return policy in full, click Policy in the footer.

Cost. For many, the total cost (course + incidentals) will be prohibitive. If you find yourself in that spot, please know, products like EBA are not a prerequisite to “making it” as a blogger.

Steady push to buy additional products. Within EBA (in emails, during office hours, etc.) there are pushes to buy additional digital products supplemental to EBA but not included in the price of EBA.

Long runway. If you follow all the steps as they are presented and purchase the additional tools suggested, it will be quite a while before you start to gain traction and make your money back (12+ months is not unusual).

Limited technical help. While there is a lot of strategic help, EBA doesn’t cover many of the technical aspects of blogging. If you’re hoping for a lot of technical help, this course might not be the place to start.

Overwhelm. I’ve heard people say they bought EBA but didn’t finish it. They either weren’t expecting the amount of work involved, had a backlog of other courses they were trying to get through or got bogged down somewhere in the process. If you’re worried about this, it might be better to find smaller courses on specific topics you need.

Repeat information for some. This is a comprehensive course beginning with the basics. If you have any background in blogging or online marketing, you will likely be familiar with a good portion of the content.

Time commitment. I don’t think this can be overstated. You will not finish this course (properly at least) in a few weeks. It will take months. This is assuming working at least 5-10 hours a week. For some it has taken 8, 12, 18+ months to complete.

Outdated content. The current version of EBA (4.0) was created in late 2018 and released in early 2019. In the blogging world, that’s quite old. While much of the information in EBA is timeless, there are parts that are no longer relevant. It’s especially difficult for newer bloggers to know the difference.


Elite Blog Academy is for highly motivated individuals with a lot of drive and who aren’t afraid to get their hands dirty. It shouldn’t be approached in a relaxed way. If you thrive in that type of environment, it’s worth a look.